{"id":84042,"date":"2024-01-01T16:46:01","date_gmt":"2024-01-01T14:46:01","guid":{"rendered":"https:\/\/www.caffeinedude.com\/?p=84042"},"modified":"2024-01-01T16:46:01","modified_gmt":"2024-01-01T14:46:01","slug":"why-do-americans-drink-black-coffee","status":"publish","type":"post","link":"https:\/\/www.caffeinedude.com\/why-do-americans-drink-black-coffee\/","title":{"rendered":"Why Do Americans Drink Black Coffee"},"content":{"rendered":"
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Consumer Trends<\/h2>\n

The interest in why Americans drink black coffee has increased over the years, and it is an understandable phenomenon. As the most consumed drink in the USA after tea, the analysis of its consumption patterns and its presence in the public space offer a great opportunity to understand the culture of the Americans. According to Statista data, the US consumed more than 146 million pounds of coffee in 2020, with the consumption of black coffee increasing by around 3.4% over the last three years.<\/p>\n

According to Statista, in 2019 the majority of coffee consumption is still made up of regular coffee, at around 53.3%, while specialty coffee or black coffee accounts for 46.7%.With this, it can be said that black and specialty coffee consumption has a considerable presence in American culture.<\/p>\n

This situation has not always been the same, however. During the 19th century, American consumers had a completely different profile than they have nowadays. Back then, they were more attached to the British, who drank tea, and also loved everything related to traditions. The main reason why Americans today drink black or specialty coffee is because of the commercial interests of companies.<\/p>\n

Historical Significance<\/h2>\n

The role of marketing in developing the idea that coffee was an interesting beverage has been essential since its onset in the American market. Companies such as Maxwell House and Folgers have contributed largely to this process, popularizing the product among Americans by creating catchy slogans, advertising campaigns, and recipes for coffee. As a result, black coffee became a necessity for many in the 20th century.<\/p>\n