History of Starbucks
Since its founding in 1971, Starbucks has been committed to roasting and channelling the highest quality coffee in the world. The company was founded by three friends who had a vision to bring the Italian coffee-house tradition to the US. They opened their first store in Seattle and soon created the iconic brand that is known worldwide. Starbucks quickly became not just a place for people to get their morning cup of joe, but also a gathering place for communities and connected people who are passionate about coffee.
How Much Coffee Does Starbucks Sell?
At present, Starbucks is the world’s leading retailer of specialty coffee, serving more than 75 million customers each week in more than 30,000 stores located in over 75 countries around the world. According to the company’s 2018 Fiscal Annual Report, it sold over 4.1 billion espresso drinks, 2.2 billion brewed coffee drinks, and 7.9 billion non-coffee drinks during that year. On a daily basis, Starbucks sells around 17 million cups of coffee in stores around the world.
Besides retail sales, the company also sells its coffee and related items through its Starbucks e-commerce website, its wholesale segment, as well as its two foodservice channels. In 2019, the company’s net revenues from total retail stores were around US$18.3 billion. Among all the channels, the company had the highest net revenues from specialty retail stores, which accounted for around US$18.2 billion.
Types of Coffee Offered by Starbucks
Starbucks offers a wide variety of coffees, along with espresso-based drinks and other beverages such as frappuccinos and smoothies. Its specialty drinks include macchiatos, talls, grandes, ventis and more. Some of the company’s classic coffees include Pike Place Roast, French Roast, House Blend and Blonde Roast. Its signature espresso drink is the Vanilla Latte, while the most popular espresso-based beverage is the Frappuccino.
The company also offers a range of seasonal and limited-time beverages and products. These include the Pumpkin Spice Latte, the holiday seasons’ Peppermint Mocha and the S’mores Frappuccino. It also offers a variety of other food items such as pastries, muffins, breakfast sandwiches and salads. These are available in stores or through its app-based delivery option via UberEats.
The Cost of Starbucks Coffee
The cost of a cup of Starbucks coffee can vary depending on the type and size of the beverage you purchase. For example, a tall Caramel Frappuccino will cost around US$4, while a grande Iced Latte will cost around US$4.25. Generally, these prices are more expensive than other coffee shops and coffee chains.
The Benefits of Drinking Starbucks Coffee
Although Starbucks coffee can be more expensive than coffee from other coffee shops and chains, there are some benefits to drinking their coffee. One advantage is that Starbucks offers a wide variety of coffee drinks, so it can cater to different individuals’ tastes. Additionally, their coffee is often of high quality, and they have a long list of food items and pastries to choose from. Starbucks also offers its customers rewards and discounts via the Starbucks Rewards program.
The Impact of Starbucks on the Coffee Industry
Starbucks has undoubtedly revolutionized the coffee industry. Through its innovative products and marketing strategies, it has been able to grab a lion’s share of the global coffee market. It has also been a pioneer in the eco-friendly movement, offering customers the option to bring their own reusable cups which are later recycled in its stores. On top of that, the company gives back to the community, with its presence in more than 200 social organization engagements throughout the world.
Starbucks Efforts To Reduce Coffee Consumption
Despite its immense success in the coffee industry, Starbucks has taken certain measures to reduce its environmental impact. One of its biggest efforts is the “Choose to Reuse” campaign, which encourages customers to bring their own cups instead of purchasing single-use disposable cups for their coffee. Starbucks has also committed to using eco-friendly materials such as recyclable paper and biodegradable cups in its stores.
Conclusion
Although Starbucks is an incredibly popular coffee shop, it is not without its share of critics. Despite this, there is no denying the fact that Starbucks has revolutionized the coffee industry, having a major impact on the development of coffee-drinking culture around the world. The company continues to innovate and be eco-conscious, providing customers with high-quality coffee and goods, as well as rewards and discounts.
