Background information
Morgan Drinks Coffee (MDC) is a coffee roaster based in Melbourne, Australia. Founded in 2016 by Morgan Suskind, MDC saw rapid growth and now supplies coffee to cafes, restaurants, specialty retailers and other independent operators around Australia. With a motto of “We Pour Love into Our Coffee,” the brand’s commitment to quality and craftsmanship is evident in each sip. At the heart of MDC is a passion for consuming and making specialty coffee in the most sustainable way possible. This is why MDC is committed to ethical sourcing, roasting and brewing.
Roasting and Brewing
MDC puts emphasis on making high-quality coffee that retains its original flavor profile. To ensure this, MDC approaches coffee roasting from a science-based standpoint. From the roasting process to the brewing method, each step of the process is carefully monitored and tweaked to deliver the best results. The roasting process takes place in a two-stage oven, allowing MDC to extract a unique flavor profile and aroma from each bean. Once the beans are roasted, the MDC team is able to cup and assess the coffees to ensure that they are both tasting and brewing as desired.
Beyond the roasting process, the MDC team pays attention to the brewing methods employed. This includes cold brew, pour-over, espresso and many more. By ensuring that the best brewing techniques are being used, MDC is able to provide an optimal cup of coffee to its customers.
Sustainable Sourcing
MDC is committed to ethical sourcing, meaning that for every bag of coffee produced, MDC meets the highest standards for fair wages and environmental sustainability. This is done by directly partnering with farms around the world and working with them to ensure that their practices are up to MDC’s standards. By working with these farms, MDC is able to ensure that all of its coffees are produced in an ethical and sustainable way.
The Impact
Morgan Drinks Coffee has had a positive impact on the coffee industry both in Australia and around the world. Due to its commitment to quality, sustainability and ethical sourcing, MDC has set the standard for specialty coffee and how it should be produced.
By taking the lead and showing other coffee companies how to ethically source and roast coffee, MDC has set a positive example that others are now following. This has had a positive impact on the overall sustainability of the coffee industry and has also pushed other companies to look more closely at the way they source, roast and brew their coffee.
Coffee Education
Another core aspect of the MDC mission is educating people about specialty coffee. To do this, MDC has implemented a number of programs. The MDC Academy allows people to learn more about the coffee industry and how to make great coffee from the comfort of their own homes. Additionally, MDC hosts workshops to teach people more about specialty coffee and how to identify good-tasting beans.
Community Support
In addition to the education, MDC is deeply committed to giving back and supporting its local Melbourne community. This includes partnering with charities and local businesses, as well as hosting events to give back to the community. MDC also recently started a job-creation program to help youth and people from marginalized communities find work in the coffee industry.
Customer Service
At the core of MDC is its commitment to excellent customer service. With a supportive and knowledgeable team, MDC is able to provide customers with the best experience and answer any questions they have about the coffee.
Each MDC order is handcrafted and served with care. This attention to detail is reflected in the final product and shows customers that MDC is committed to high quality and excellent customer service. MDC also has an online shop where customers can purchase coffee beans, as well as a monthly subscription where customers can get freshly roasted beans every month.
Conclusion
Morgan Drinks Coffee is a Melbourne-based coffee roaster that takes pride in providing excellent coffee while also thinking sustainably. From its commitment to ethical sourcing, to its unique roasting and brewing techniques and its passion for giving back to the community, MDC is leading the way in specialty coffee. With its focus on quality, sustainability and education, MDC is sure to continue making a positive impact on the coffee industry.
