Running a successful cafe or shop generally involves stocking the best quality products available, in order to appeal to customers. A popular choice for high-end coffee shops is Starbucks, so many businesses and entrepreneurs may be wondering: “Can I sell Starbucks coffee in my shop?” The answer isn’t as straightforward as one might hope. While selling a Starbucks-branded product out of a third-party store without commercial partnership is not allowed, it is possible to request Starbucks Reserve in bulk and serve it at your cafe. To do this, there are specific rules and agreements that must be taken into account and usually third-party suppliers have to be involved.
In order to serve Starbucks Reserve, businesses have to apply for what is known as a “Store within a Store” license. This is the most straightforward way in which stores can offer the Starbucks Reserve brand on their premises. This license allows businesses to use Starbucks Reserve equipment, decorations, and, of course, its signature blends of coffee. It is important to bear in mind that licenses are only granted if the store meets certain criteria, such as the minimum space available and the purpose of the premises; it must be a menu-based venue, not just a supermarket. In addition, the license comes with a cost, and the store owner must be aware of the commitments to the brand.
Selling Starbucks Reserve does not come without its inconveniences. Unlike buying a branded product for your shop and selling it as normal, Starbucks Reserve requires that all owners provide customers a uniquely designed experience. This may include designing decorations, hosting staff training, and designing a specific menu, hence why a “Store within a Store” is necessary. Furthermore, since this is a highly visible brand, the store must adhere to Starbucks’ brand guidelines regarding appearance and customer service.
Businesses who opt to sell Starbucks Reserve (or any Starbucks brand, for that matter) have to be aware of all of the terms of the agreement. If a store fails to meet the contractual agreements, they can be sued by Starbucks, who checks their products and services regularly. To guarantee a successful and profitable relationship with the popular brand, store owners are advised to get help from third-party auditing services, as well as consulting services. Additionally, all retail spaces are strongly advised to have at least basic legal understanding in order to avoid legal nightmares and disputes.
Selling Starbucks Reserve does come with its fair share of significant challenges; however, the rewards can be great for businesses who are willing and able to meet the challenges. Providing customers with exceptional coffee experiences not only increases customer satisfaction, but it is also a surefire way to increase sales. It is also key to bear in mind that commercial partnerships with Starbucks can come with excellent benefits, such as access to promotional materials, discounts on goods, business coaching, and more.
What Are the Benefits of Selling Starbucks Coffee?
Selling Starbucks Reserve in bulk allows store owners to serve their customers the highest quality coffee available. Starbucks has a well-documented commitment to excellence when it comes to coffee, so store owners can guarantee that their customers are receiving the best quality coffee available. Apart from having access to Starbucks Reserve coffee, businesses are also able to offer their customers traditional Starbucks drinks, thanks to the range of Starbucks vending machines and equipment that are now available. This not only gives customers choice when it comes to coffee, but it also provides business owners with the ability to increase their sales.
Additionally, Starbucks Reserve being such a globally recognized brand allows business owners to boost the perception of their premises. For café-goers, knowledge of a coffee shop being served Starbucks Reserve implies quality coffee. This, in turn, drives more customers to the shop, as they will be drawn to its credibility and prestige.
On top of that, some businesses may see the opportunity to grow their premises further. In the specific case of Starbucks, those with a “Store within a Store” license could even expand their location with a drive-through kiosk. This would enable businesses to increase their sales multifold and potentially capitalize on their popularity and good standing.
What Precautions Should Be Taken When Selling Starbucks Coffee?
It is vitally important for business owners to know the expectations of the Starbucks brand when it comes to customer service and the products being sold. Starbucks executives will be thorough when checking a store’s products and services, so any failure to meet the criteria could lead to a hefty fine or the potential of a breach of the contract. As such, it is a good idea to invest in a quality third-party audit, such as a Starbucks’ audit. This audit can help detect any potential problems with the products, services, or overall premises.
Moreover, all store owners should be up-to-date with the rules and regulations as set out by Starbucks. Starbucks Store Operations Guide cover rules set out by the brand on a varied range of topics, such as store cleanliness, employee dress code, and customer service, amongst others. Sticking to the guidelines is essential for delivering a satisfactory service to customers and for preserving the professionalism of the store, so it is advisable to invest in training for staff and carefully review the guide.
Is Selling Starbucks Coffee Financially Viable?
For business owners, the decision to stock a particular product comes down to whether or not the product is financially viable. Selling Starbucks Reserve is, indeed, financially viable for many businesses, as long as the premises are capable of handling the increased demand for Starbucks products. It is not uncommon for owners to see increased profits, thanks to the draw of their premises and the loyalty typically associated with Starbucks.
It is also worth noting that while a “Store within a Store” license is paid and additional equipment may have to be bought, these are actually investments that can prove to be very profitable in the long run. Additionally, businesses have access to Starbucks’ marketing items and discount codes, which could prove valuable when used correctly. Finally, high-performing stores may also have the chance to be invited to Starbucks events, which provides the opportunity to meet talented baristas and learn from experienced professionals.
Should You Sell Starbucks Coffee In Your Shop?
In summary, whether or not a business should sell Starbucks Reserve comes down to its own specific circumstances and ability to meet the brand’s expectations. Companies must be aware of all the obligations involved, as well as the costs associated, before deciding to sell Starbucks Reserve. Additionally, businesses should also bear in mind any legal implications, as well as any potential issues which could arise from selling a product from a major international corporation. Ultimately, the decision to sell Starbucks-branded coffee should not be taken lightly.
How Starbucks Coffee Differs From Other Products
When compared to other products, a major factor that distinguishes Starbucks Reserve from any other coffee is its signature tastes and blends. Coffee experts have always agreed that Starbucks has consistently produced some of the tastiest coffee products on the market. This is partly due to the brand’s partnership with several farms, who supply Starbucks with some of the best-quality coffee beans, as well as its roasting practices. As such, customers may be more drawn to a store serving Starbucks Reserve when faced with competing alternatives.
In addition, Starbucks’ commitment to sustainability should not be overlooked. Starbucks has committed to reducing the number of single-use cups in its stores and sources its coffee responsibly from Rainforest Alliance Certified farms, and so customers may appreciate knowing that the coffee they are buying is ethically sourced.
The Importance of Serving Quality Coffee
For any business, it is essential to be able to serve quality coffee. This is especially true for businesses in the hospitality industry, where excellent customer service and high-end products are paramount. Having Starbucks Reserve as part of the menu reflects a level of commitment to quality and customer satisfaction, which could potentially set your store apart from its competitors. Coffee is an important part of many customers’ morning routine, so if you can give your customers an excellent coffee experience, they will be more likely to return to your store in droves.
The Pros and Cons of Selling Starbucks Coffee
As with any decision, there are both pros and cons associated with selling Starbucks Reserve. On the one hand, businesses and entrepreneurs have access to one of the most recognizable brands in the world and an amazing array of quality products. On the other hand, there are complications involved in selling Starbucks Reserve, such as the costs associated with licensing and equipment, not to mention the need to adhere to strict guidelines and protocols. Ultimately, whether selling Starbucks Reserve is right for your business depends on the capabilities of your store, its customer base, and your own willingness to commit to all the obligations associated with the product.
