Starbucks is one of the most well-known coffee companies in the world. It is known for its pioneering innovations in the coffee industry, such as its popular Frappuccino drinks and its use of Fair Trade certified coffee beans. So, does Starbucks actually sell Fair Trade coffee?
Fair Trade certification is a label given to coffee and other products that meet certain standards. These standards involve using organic methods to produce the product, working to create sustainable livelihoods for farmers and their families, and paying a fair price for the product. Consumers can purchase products with the Fair Trade label, which ensures the money they spend goes directly to the farmers involved in the production of the item.
In 2003, Starbucks made a commitment to Fair Trade coffee and started selling Fair Trade-certified coffee in selected stores. Since then, Starbucks has expanded its Fair Trade coffee offerings to many of its stores, as part of its commitment to sustainability.
According to Starbucks’ website, the company works directly with Fair Trade farmers and suppliers all over the world to ensure that the coffee beans it uses for its drinks are ethically sourced and traded. Starbucks has also committed to purchasing 10,000 metric tons of Fair Trade Certified espresso and arabica coffee this year.
The company also says it works closely with suppliers to improve the quality of its coffee and to ensure that its coffee is traceable. Starbucks says that by using Traceable Coffee, customers can be more assured of where their coffee comes from and that the farmers who grew the coffee receive a fair wage.
Starbucks’ commitment to Fair Trade coffee has been praised by the Fairtrade Foundation. The Foundation says Starbucks has been an industry leader in helping to end the exploitation of small-scale farmers and workers, and that they are proud to have partnered with Starbucks in this endeavour.
In addition to its commitment to Fair Trade, Starbucks has established a number of programs to help improve the livelihoods of its farmers. The company has invested in agricultural initiatives, providing farmers with education and training, access to resources and technology, and support for environmental sustainability.
Overall, it is clear that Starbucks takes its commitment to Fair Trade seriously. The company’s commitment to sourcing ethically-sourced coffee and working with its suppliers to create better livelihoods for the farmers and their families is commendable.
Commitment to Sustainability
In addition to its commitment to Fair Trade, Starbucks has also taken strides towards sustainability. The company is committed to reducing its environmental impact and has taken a number of steps to do so. Starbucks has committed to using recycled and recyclable materials in its packaging and has announced plans to make all of its stores ‘zero waste’ by the end of 2020.
Starbucks has also committed to using more sustainable coffee production practices. These include using shade-grown coffee, which requires less water and energy to produce and is more natural for the environment. The company has also committed to using sustainable packaging for its coffee, such as compostable coffee pods.
Overall, Starbucks’ commitment to sustainability is impressive. The company is taking a proactive approach to reducing its environmental impact and is doing its part to ensure coffee production is sustainable for the future.
Quality of Coffee
In addition to its commitment to Fair Trade and sustainability, Starbucks is also known for its high-quality coffee. The company uses high-quality beans from around the world to make its drinks, and takes great care in their selection, storage and preparation.
Starbucks’ coffee is also roasted to perfection. The company uses a unique roasting method that ensures each cup of coffee is full of flavor and aroma. Additionally, the company offers a wide variety of coffee drinks, so customers can find something to suit their individual tastes.
Global Reach
Finally, Starbucks is also known for its global reach. The company has stores in more than 24 countries and sells its products in supermarkets, convenience stores and online.
The company also has a global supply chain and is able to source high-quality coffee from around the world. This allows Starbucks to deliver consistent quality and sustainability no matter where its customers are located.
Community Support
In addition to its global reach, Starbucks is also known for its involvement in the local communities in which it operates. The company is committed to giving back to the communities in which it operates and has established a number of programs to do so. These programs include providing financial aid to small businesses and donating to local charities and organizations.
Starbucks also hosts numerous events in its stores, from live music to art shows, in order to support local artists. The company also offers free Wi-Fi in many of its stores, providing customers with a convenient and comfortable place to work or study.
Customer Experience
Finally, Starbucks is known for providing its customers with a great experience. From its friendly baristas to its comfortable seating, Starbucks provides customers with a great place to relax and enjoy a cup of coffee or a snack.
The company also offers many amenities and services to its customers, from free Wi-Fi to gift cards, loyalty programs and online ordering. Starbucks also provides mobile apps, allowing customers to customize their orders, pay with their phones and even earn rewards.
The Bottom Line
Overall, Starbucks is committed to offering its customers high-quality, ethically sourced coffee. The company has taken a number of steps to ensure its coffee is sourced in an ethical way and to reduce its environmental impact. Additionally, Starbucks has a global reach, provides great customer service and has a number of programs to give back to the communities in which it operates.
