Global Starbucks Reach
Starbucks is the world’s biggest coffee shop chain, with estimated stores in over 50 countries, encompassing millions of customers, who come looking for a fresh blend of coffee, a range of light snacks and a pleasant atmosphere. To them, Starbucks has become much more than just a store, it has become a living experience, it has become a meeting place, a quick stop in the morning on the way to work, a comforting spot to spend a quiet afternoon.
On top of that, Starbucks has gained such a broad reach that it is safe to assume that it is hard to go anywhere and not find a nearby store. With its long store presence and regular customers, it is a given that Starbucks is selling millions of items per day.
How Many Coffee Cups Does Starbucks Sell a Day?
A rough assessment of the amount of items that Starbucks sells per day could be made based on the numbers of stores and customers. Every store must be selling hundreds of drinks, snacks and mugs, so a general guess might be close to a million cups of coffee a day. However, to really understand how many cups Starbucks sells a day, it is important to look into specific data and sources.
A more accurate answer can be found studying Starbucks annual reports and recent news. According to various sources, the amount of items a day must be around 4 million cups. This result can be easily explained by the large number of stores Starbucks has both in the US and in other countries, as well as the fact that many customers have their daily coffee from a Starbucks store.
Reasons for Starbucks’s Success
It is easy to understand why Starbucks has such a wide reach and why it sells so many cups per day. One of the main forces behind Starbucks success is quality. The coffee is freshly roasted and grind according to different countries tastes, with a blend of quality beans, which is why they have become so popular in the states.
Apart from quality, the amount of items on sale is well-developed. Starbucks offers fresh fruit drinks, warm soups, pastries, bagels and other snacks, which are chosen with the same care and quality that the company applies to its coffee beans. From quick snacks to cold treats, customers can choose from a variety of items.
Finally, Starbucks has become a part of many people’s lives, it has managed to make a difference in their world – from a morning stop to a cosy afternoon spot – and it is safe to assume that it will have its customers for many years to come.
Innovative Strategies
Another reason for its success is innovation. Starbucks is always looking for new ways to please its customers, from new flavours to technology-based solutions to make the buying and drinking process easier. One of the most recent examples of Starbucks’s strategy is the ‘My Starbucks’ app. This free app allows customers to purchase items from their homes, creating a digital loyalty program, rewards and exclusive offers.
Apart from an app, other measures have been taken by Starbucks in order to reduce environmental impact and offer customers the opportunity to reuse their products. For instance, in some countries the company works with a personal mug system, where customers can use an item once and return it to the store.
Additionally, Starbucks is constantly expanding, investigating new locations and different stores. The company works in an effort to be as close to its customers as possible, no matter where they are.
Pricing Strategies
Finally, pricing strategies have been thought out carefully in order to keep the customer base loyal yet not overcharge customers. Starbucks offers great prices for its products, never straying away from the everchanging coffee trends, offering unusual items and value for money.
From time to time, Starbucks also gives out free products as part of special offers and promotions, something which is highly attractive to customers.
Accessibility Lowers the Prices
Finally, accessibility has an important role in creating customer loyalty, as it makes sure that the company’s products are affordable to customers. Starbucks stores are found in most places and capital cities, so the prices do not have to be exceedingly high in order to cover rent and other expenses.
This is highly beneficial for customers, who can rely on Starbucks’s quality when travelling abroad or at home and companies, who can also benefit from Starbucks’s delivery service if they wish to order food for large groups.
Conclusion
It is easy to understand why Starbucks is such a success. Quality, a range of products, innovative strategies, customer loyalty and accessibility. All these elements come together to form a successful company, which can sell millions of cups a day, becoming the most popular coffee shop in the world.
